Indulgent Dessert Trends of 2024
April 12, 2024Dessert markets provide brands an immense opportunity for innovation. Consider creating cocktail-inspired baked goods, rustic or “paint-like” frosting strokes on cakes, or including inclusions that substitute icing.
Memories will remain vivid as bakeries bring back comfort food with an innovative edge, providing affordable treats with classic charm in 2024.
Artisanal Ice Cream
Ice cream is a beloved treat enjoyed by millions worldwide, but following the COVID-19 pandemic and lockdown there was a decrease in customer demand for it. This forced artisanal ice cream brands to increase production while expanding their selection. They have also included new ingredients and flavors tailored towards health-conscious consumers such as natural or plant-based options from cage-free dairy practices.
Ice cream brands are exploring new formats and delivery systems when it comes to frozen desserts. Novelties offered in handheld formats encourage impulse purchases; products can be found in specialty stores, supermarkets and foodservice businesses. There has also been increasing interest in sugar-free ice cream as society moves towards holistic lifestyle approaches with healthier treats like these being sought out; this trend is projected to continue through 2024 and as such the market for artisanal ice cream should grow as a result.
Vegan Desserts
As consumers continue to make healthier food choices, plant-based dessert options will become increasingly available – but to remain successful they must meet more than just taste; consumers seek balance and satisfaction in their lives according to Passmore.
At times, this may mean combining the best of both worlds: chocolate with other indulgent ingredients such as chipotle or lavender in velvety ganache; even rosemary or chive pairing up perfectly with bittersweet dark chocolate can produce unexpected and delightful combinations of flavor!
Businesses can meet consumers’ need for balanced indulgence by offering smaller treats. From mini cheesecakes and cupcakes, to bite-sized entremets reminiscent of Emily in Paris, these little luxury products make perfect treats to savor together or share.
Fusion of Flavors
Consumers looking for both healthy treats and familiar flavors often turn to bakery products with traditional tastes combined with unique variations to satisfy both of their desires. Bakeries that provide such products tend to attract many customers because they meet both goals at once.
Bakeries today are drawing upon global cuisines for inspiration when creating classic desserts, using flavor fusion to give them a contemporary edge. Middle Eastern baklava receives an infusion of citrus flavors while Russian pancakes (Maslenitsa) receive upgrades using fruity combinations or even savory ingredients like zucchini or caviar for a truly modern flair.
Chocolate has recently seen an exciting transformation into gourmet products with single-origin bars that highlight various terroir notes from cocoa beans grown all around the world. Additionally, savory sweet pairings are becoming a trend as consumers look for unique ways to enhance their treats; marrying dessert items with popular cocktails or craft beers creates an unforgettable tasting experience for consumers.
Mini Desserts
As consumers seek balance between indulgence and health, they look for treats that satisfy a moment of hunger while remaining healthier than full-size desserts. This trend has resulted in plant-based and BFY dessert innovations being produced, but brands should take careful steps to ensure that their offerings satisfy all consumers.
Retail bakeries have noticed an increasing focus among retail bakers on creating single-serve treats like petite cakes, cupcakes and macarons for parties where guests want to explore new flavors without making the commitment of eating an entire cake or pie. These single-serving desserts can easily be prepared quickly in just minutes and offer guests something sweet yet light without overcommitting themself with something too filling like pie or cake.
Many familiar desserts are experiencing a unique transformation thanks to new flavor combinations or ingredient substitutions, such as adding pistachio instead of strawberry in cakes and other baked goods. This trend is being led by younger generations inspired by unique combinations they see on social media such as TikTok and Instagram.